“Few musicians would ever admit that they are apathetic about their careers.  They think they work too hard on the songs and recordings and performances to ever be accused of not caring about their work.  But from a business perspective, any lack of engagement in promoting and marketing one’s own career is not only considered apathetic, it has been historically proven to be a debilitating factor for everyone else that is involved.  Simply said, if artists don’t actively participate in their career development outside of writing, recording, and performing, then they (and those supporting them) are destined to fail.”